BKindred Founder Penny Locaso’s Story

Voted most influential female entrepreneur in Australia by The Age & Sydney Morning Herald. Penny Locaso is the world’s first Happiness Hacker, on a mission to teach 10 million humans, by 2025, how to future-proof happiness.

Having recently returned from the NASA Research Center Penny is a Singularity University Alumni having learnt from some of the best technology and Artificial Intelligence innovators in the world.

Partnering with corporations like Booking.com, SalesForce, General Assembly, The Department of Defence, LuluLemon Athletica, Australia Post, ANZ, Medibank, and Coca Cola, Penny is transforming lives and organisations, by humanising the future.

Three years ago, Penny turned her life upside down. In a 7-month period, she left a 16-year career as an executive, relocated a family from Perth back to Melbourne, left an 18-year relationship, and started BKindred. When Penny couldn’t find a global education company, that could skill her to future-proof her happiness, she went out and created one. 

Penny advocates fear(less)ness and practices what she teaches. She went viral on LinkedIn (50,000+ views) and created a global movement after delivering a keynote in her bathing suit, to demonstrate the power of getting comfortable with discomfort. 

Penny is an acclaimed TedX and keynote speaker having shared the stage with world renowned speakers including Dorie Clark, Gail Kelly, Yossi Ghinsberg, and Bernard Salt.

Penny has been published and quoted in the Huffington Post, San Francisco Chronicle, Daily Mail UK, SmartCompany, Conscious Magazine, StartUp Smart, Smarter Magazine, The Age, Women’s Agenda, The Sydney Morning Herald and NZ Entrepreneur.


Our Team

Educator | Aden Murphy

Aden is currently on his third career.  Starting out spending a decade in academia, he worked as part of interdisciplinary teams on international projects including a 3-year stint in Japan. 

He then spent the next 10 years working in the oil & gas industry in diverse roles, ranging from R&D and Innovation Manager in technology, to commercial roles on both sales and procurement in global business and large project settings.

Most recently Aden has begun his most challenging role to date, full-time parenting of his little boy Elliott.  In the small amount of time this leaves him, he continues his professional focus of helping smart people solve difficult problems, through coaching and consulting engagements.



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