What if we started asking technology companies, “What are your products going to look like?” Are you really thinking enough about women?
When the Apple Health App was first released, it was designed to track everything. But clearly, there were no women working on it. What is the #1 health challenge that women think about? Menstrual cycle. There was nothing in there – no mention. Nothing.
So, if you want to make products and services available that women will consume (80% of consumer decisions are generally made by women), heck you need to be talking to us at least.