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Our mission is to teach 10 million humans how to intentionally adapt, in order to future proof happiness by 2025

We put humans first in a world of technology, skilling your people and organisation to thrive in the future

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Intentionally Adapt and Shape Your Future

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What We Do

We provide future-ready education that builds capacity in intentional change and innovation. Our expertise lies in amplifying the Intentional Adaptability Quotient (IAQ)™️ of individuals and organisations, providing a solid compass to navigate the future of work and life.

What is IAQ™?

The measure of how skilled you are in making intentional change in an environment evolving at speed.

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IAQ™ Pillar #1: Focus

Have you ever considered what busy means and how it’s impacting the ability of your people to thrive? Busy has become a default position in the business world, and it presents a huge barrier to possibility. We break these barriers through our Busy = Bullsh*t Challenge.

We teach your people how to focus in a world that’s designed to distract you.

IAQ™ Pillar #2: Courage

Once we’ve removed the barrier of busy and created the skill to focus we activate IAQ™ pillar #2: Courage. In this pillar we show you how to use fear and failure to make the change you seek in your life, your work, and in the world. We do this through our Fear(less) Masterclass.

We teach your people how to be more courageous in their decision making.

IAQ™ Pillar #3: Curiosity

When the two biggest barriers that hold us back from Intentionally Adapting are removed - Busy and Fear - we step into pillar #3: Curiosity! This is the reward of IAQ™ and the door opener to reinvention, innovation, and greater fulfillment.

Our Curiosity Challenge teaches Curiosity as a way to show up, expand learning and build deep relationships in the everyday. Curious Conversations is powerful and relatively under utilised in a distracted world.

We teach your people how to use curiosity as a state of being rather than something you do when you have spare time.

How Can You Amplify The IAQ™ Of Your Organsiation?

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What They're Saying

I had the honor and the pleasure to host Penny as a Keynote speaker at our Booking.com annual meeting in Amsterdam. She delivered a great experience and an extremely inspirational speech in front of a couple of thousand people. The content of the Fear Is Your Future talk and the way it was delivered caused a great impact and her interaction was awesome.

— Angel Llull Mancas, Senior Director North America at Booking.com

Penny was passionate, articulate, dynamic and added a lot of value to our panel discussion at the Salesforce World Tour Sydney. She was also a delight to deal with and we would love to work with her again – and suspect we will!

— Katie Dufficy, Director Communications Salesforce Asia Pacific

The ’Fear(less) Masterclass’ with our senior team was invaluable, in providing the right environment to become vulnerable through opening up on their biggest fears and challenges through having real conversations. The team gained significant insight into each other and the traits needed to thrive in an engaged, high-performing team. The feedback was extremely positive, with the overwhelming theme being that the 2 days presented the perfect platform to learn, realign and continue on our journey as a team.

— Richard Harry, General Manager


From my first meeting with Penny, she was so easy to work with and we connected quickly on the topic of busy-ness, the negative impact and it’s priority. All of the feedback I’ve received from our 300 plus conference attendees was positive, and the challenge from Penny to us is a real catalyst for change in our organisation. The conversation of busy-ness, happiness and impact is now on the table and we are set for action.

— Kaylene O’Brien, Managing Partner, Deloitte Consulting Australia

The Fear(less) Masterclass was an incredible experience. The passion and energy for people created an environment of honesty and trust. This workshop helped open my mind to things I wasn’t even aware were holding me back….and how different things could be if I could let go. The sky’s the limit! I would highly recommend BKindred for any group who could benefit from letting go of the past and ‘thinking differently'.

— Jenni Flower, ANZ Change Manager

Penny was the star on our bi-annual NAB Labs Expo Panel, speaking about the future of work and what it means for Australia, and particularly the importance of inter-generational understanding, and learning how to build their adaptability to better manage working styles of the future.
Penny spoke with passion and provided the right balance of inspiration, challenging our NAB executives and people to think differently about adaptability and making a commitment to creating happiness hacks for themselves today - as the future is now.

— Kim Anderson, General Manager NAB Labs